Super Liquor Holdings Case StudyPouring success with Crystal Payroll at Super Liquor

Tristyn McDougall from Super Liquor Support Office shares the success story of switching Super Liquor franchisees to Crystal Payroll. Find out how it made their franchise payroll system more compliant and efficient than ever before.

Super Liquor Holdings is a New Zealand franchise with over 180 stores across New Zealand from Kaitaia in the North to Invercargill in the South. Super Liquor is a network of locally owned stores, representing a broad spectrum of small and medium sized businesses that are positioned in both urban and rural locations. Each store operates under the umbrella of a trusted national brand. This unique structure allows every franchisee to receive the benefits and fulfil the commitments that come with being part of the Super Liquor branded system, aiming to create sustainable and thriving retail businesses. Beyond business, Super Liquor franchisees are pillars of their communities, actively supporting local businesses, charities, and sports clubs, embodying a cooperative group culture that goes beyond mere commerce.

With over 180 locations across New Zealand, retail franchise Super Liquor faced issues with the complexities of maintaining compliance with workplace law practices across its vast network. Gaps in the record keeping and payroll compliance were showing, and they knew they needed more than just a quick fix. What they needed was a partnership that could help them transform their approach to payroll management entirely. 

The Challenge: Ensuring Compliance Across the Board

Driven by a commitment to uphold compliant and fair standards for its franchisees and their employees, Tristyn McDougall, the Financial Controller & Corporate Services Manager at Super Liquor Holdings Ltd, emphasised the guiding principle behind the initial spark for change:

 As a retail franchise network, compliance with employment laws is fundamental to our reputation with our customers, the community and our own people.

These values led to a review of their current processes, uncovering a significant finding which McDougall explains:

A few years ago we discovered an issue of non-compliance which saw us part ways with some multi-store owners and undertake a comprehensive review of all our franchisees’ workplace law practices.

Thus began an annual review process which was backed by specialist legal advice. The goal was to ensure ongoing compliance and support for all franchisees. Through the review process a critical issue was uncovered: many existing payroll systems did not meet the necessary legal standards, particularly in record-keeping and leave calculations.

McDougall recalls that

During the initial review, we discovered that a lot of payroll systems failed to meet minimum legal requirements for record-keeping, which in turn compromised the accuracy of leave calculations.

This realisation set Super Liquor on a mission for a better solution, which they found in Crystal Payroll. 

The outcomes were so good, the review is now carried out annually and our specialist employment law partner, Lane Neave, are retained so that all our franchisees have on-tap expert advice and support free-of-charge.

Super Liquor set themselves apart from most other businesses by the attention to detail they needed in their payroll system, in particular honing in on leave calculations and record keeping. No stone would be left unturned to ensure their chosen payroll partner met every one of their rigorous criteria. Their legal partner, Lane Neave, have examined the Crystal Payroll methodology as this relates to Super Liquor’s franchisees. Super Liquor’s commitment to upholding the highest standards is evident in their choice of payroll solution. With Crystal Payroll’s leave calculation methodology being reviewed by Lane Neave as this relates to Super Liquor’s franchisees, Super Liquor has confidence that Crystal Payroll’s methodology is designed to ensure capability and compliance.

The Solution: A Tailored Approach with Crystal Payroll

The decision to partner with Crystal Payroll was a turning point. Crystal’s ability to provide personalised training to clarify payroll processes meant that Super Liquor could meet their legal obligations more effectively. They could also now offer their franchisees access to local NZ support to answer all their payroll questions. Unlike other providers, Crystal Payroll was ready and willing to tailor their system to meet Super Liquor’s unique requirements, offering the reliability and support that Super Liquor was appreciative to now have. McDougall emphasised the decisive factors that set Crystal Payroll apart:

We set about assessing a number of payroll providers and Crystal Payroll stood out as the only provider able to meet our needs. What’s more, Crystal Payroll was only too happy to customise their systems to support franchisees to comply with their legal requirements more easily and cost effectively.

Crystal Payroll had also designed two franchise-specific reports to streamline management from the support office. These reports include the following:

  • Franchise Report on Leave for all companies: Ensuring transparency and accuracy in tracking leave across the franchise network.
  • Franchise Report on Employee Details for all companies: Providing a comprehensive overview of employee details, facilitating better management and compliance.

These reports make managing franchise operations simple and more efficient, ensuring every detail is in compliance and readily accessible.

Reflecting on a Partnership for Success

For Super Liquor Holdings, Crystal Payroll is the payroll partnership that helps them manage the complexities of New Zealand’s employment compliance, ensuring franchisees receive the resources necessary for fair employee compensation. This partnership has not only restored confidence but also set a new benchmark in payroll transparency and reliability. Through thick and thin, from detailed reviews to ensuring every box is ticked for compliance, Super Liquor has shown what it means to truly back their franchisees and staff. And that’s precisely why Crystal Payroll was chosen to be the preferred payroll partner for the Super Liquor franchise.

This journey of finding the ideal payroll partner brings us to Tristyn McDougall’s endorsement, demonstrating the trust and confidence Super Liquor places in Crystal Payroll:

I would recommend the team at Crystal Payroll to any company or franchise looking for a cost-effective payroll system and a solution-focused business partner.

Crystal Payroll doesn’t just meet expectations; we make sure to be the gold standard, making every payroll day a good day at Super Liquor.
So clear and so transparent,
you’ll wonder why you didn’t switch to Crystal Payroll earlier.
Cloud based
IRD compliant
Great value

Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for services.

Michael Wright
Bello Servicing

Intrinsically incubate intuitive real time potentialities and opportunities communicate technology networks over time periods.

Daniel Huberth

Globally harness multimedia based collaboration and idea-sharing with backend products opportunities via covalent scenarios.

John Strength
Avantage HR

Fabricate an expanded array of niche markets through robust products, implement visionary e-services vis-a-vis strategic readiness.

Mia McBride

Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for services.

John Fox

Seamlessly empower fully researched growth strategies and interoperable internal or organic sources with optimal networks strategic web-readiness.

Hollie Neal

World awards

Taking seamless key performance indicators.

Project success

Engage fully tested process improvement platforms.


Leverage other resource leveling convergence.

Worldwide clients

Globally network focused material products.